Raley’s and FirstFruits Farms made a generous donation of 22,660 pounds of fresh apples to Yolo Food Bank last week. This donation was made possible by customers who purchased select apples at Raley’s throughout January and February.

When the Women’s Fresh Perspectives Portfolio began, it was a breakfast meeting at what was then-known as PMA Fresh Summit. The event convened professionals across the produce and floral supply chains who support the development of women in our industry.  It was about inspiration and connection, and — not surprisingly — it grew.

Port Laredo has long been an important crossing point for goods from Mexico. In recent years, fresh produce has been a larger part of the equation as the port is making investments in the infrastructure to better serve the perishables industry.

One of the unique aspects of Port Laredo is that it is the only port on the U.S.-Mexico border that shares two international bridges with two states in Mexico: Tamaulipas and Nuevo Leon. This gives it a competitive advantage due to the strategic geographical location.

Picture this: You’re scrolling through your social media feed, bombarded with flashy ads and cookie-cutter campaigns. In the chaos, something catches your eye — an authentic story that speaks to you.

Welcome to the era where authenticity reigns supreme, especially among millennials and Gen Z. These savvy consumers aren’t just buying products but investing in experiences and connections with brands they trust.

Edward D. Wengryn has been named the New Jersey Secretary of Agriculture. The State Board of Agriculture unanimously confirmed Wengryn at their meeting, and Governor Phil Murphy approved the appointment.

Assistant Secretary Joe Atchison III has directed the Department of Agriculture since July 1, assuming the responsibilities of secretary after the retirement of Douglas Fisher.

This spring the California Avocado Commission is debuting its “What’s Inside a California Avocado” marketing program. The advertising and social media campaign spotlights the California difference by going straight to the groves, showcasing growers’ deep roots and focusing on communication of locally grown and sustainably farmed.