Sunny Valley International is a shipper and full-service marketing company specializing in imported and domestic fruit sales, most notably its long-standing South Carolina and New Jersey stone fruit and East Coast blueberry programs.

The company’s South Carolina peach program is a cornerstone of the business, and its peaches go directly to retail, supporting customers up and down the East Coast and into the Midwest.

Training on the Food Safety Modernization Act was a focal part of the most recent activities of the 2024 Eastern Produce Council Leadership Class. The FSMA seminar was held on April 30, prior to the general EPC membership meeting at Top Golf in Edison, NJ.

Do you know what obsolete means? It means something is no longer useful and is outmoded. Any given program, when in operation, is obsolete.

I’ve heard people say, “If it works, don’t fix it” or “Stick to what works and don’t change a thing.” To me, that’s old mind set thinking. Today, you have to always look toward making everything better. Just consider all the software update notices we keep getting on our devices. It’s all about revision.

During this year’s Viva Fresh the Texas International Produce Association celebrated the vibrant spirit of the fresh produce industry while also paying tribute in memoriam to Texas produce icon Craig Fox of Fox Packaging. 

For the third consecutive year, SugarBee Apple, a prominent apple brand renowned for its exceptional honey-sweet taste and unmatched crispness, has partnered with the 2024 Scripps National Spelling Bee.

After spending the past 35 years marketing pears from the Pacific Northwest and representing the growers in that region, Pear Bureau Northwest President and CEO Kevin Moffitt has determined that it is time to ease out of the position and turn the task of running the organization to someone else.