Trendspotting: Aggressive marketing, financial pressures playing a role in online grocery sales
By
Craig Levitt
Trendspotting: Aggressive marketing, financial pressures playing a role in online grocery sales
By
Craig Levitt
Perhaps the heat has turned many grocery shoppers into homebodies. That means good news for online grocery industry. According to the latest Brick Meets Click/Mercatus Grocery Shopper Survey the delivery aspect of online grocery sales was up 22 percent for the month of July. Ship-to-home also posted strong results, climbing 6 percent, while pickup held steady year-over-year. Overall, July online grocery sales reached $7.9 billion, an increase of 9.2 percent