Research validates Stemilt Growers’ decision to increase its organics line
Research validates Stemilt Growers’ decision to increase its organics line
A decision by Stemilt Growers Inc., based in Wenatchee, WA, to bolster its organic offerings continues to be validated by ongoing market research, according to the company. “Since 2006, organic has grown at 94.6 percent,” said Director of Marketing Roger Pepperl. “I think that’s pretty amazing.”
Stemilt began its major push into the organic sector in 1989. “Eleven years ago, organic apples were limited by variety,” Mr. Pepperl told The Produce News May 25. Since then, newer plantings include varietals that have gained in popularity over the past decade.