Red-colored white turnips part of competitive push
Red-colored white turnips part of competitive push
MIRABEL, QC — On first pass, it sounds like a marketing scheme from Madison Avenue. But down-to-earth Denis Bissonnette does not grin when he describes his new commodity: White turnips now come in red.
The president of Groupe Ethier Inc., located here, said that the white turnip, which is also known as a rabiole, is from “the same family as a rutabaga, but smaller. We have a new variety that is full-red.” Mr. Bissonnette added, “I have high hopes on the red” turnip. He has cooked and tasted it and predicts “it won’t take long” to catch on in the marketplace.