WEATHER

Daytime temperatures in Salinas, CA, will range in the upper 60s to low 70s through Sept. 6 with overnight-lows in the mid-50s. Patchy morning fog and sunny afternoons will persist into early September.

Daytime temperatures in Mendota, CA, will range in the low to upper 90s through Sept. 6 with overnight lows in the low to upper 60s.

DEMAND

Spiech Farms LLC in Lawton, MI, is a fourth-generation family-owned-and-operated grower, packer and distributor of Concord grapes and several other fresh produce items. The company has been on the Inc. 5000 list of “America’s Fastest Growing Companies” for four consecutive years.

Steve Burnham

United Fresh Produce Association Chairman of the Board Reggie Griffin of the Kroger Co.

HECTOR LEDEZMA has been in the produce industry since he was 16. Recently, he joined the sales team at L.A. Garlic & Spice Inc. He focuses on corn, but also works with lettuce and broccoli.

Mr. Ledezma said that his slogan, “Honk your horn if you need corn — that’s why I was born,” has helped him since he was a teenager. “It’s brought a lot of business to me.”

The overall theme of the Idaho Potato Commission’s promotional programs for the 2011 crop and the 2011-12 marketing season is the organization’s Diamond Jubilee.