CF Fresh, a leading marketer of organic produce based in Sedro-Woolley, WA, is eagerly awaiting the season’s first arrival of imported fresh organic cherries from Argentina. The first shipments were expected to arrive by air freight Nov. 28, and were to be offered for sale immediately.

What is your most important objective in your produce department? Is it to offer the best service to your customers, be the marketplace leader, have the lowest prices or offer the best-quality produce?

I often ask individuals about their chief objective and receive many different answers. Usually a produce director will respond with, “To achieve our gross margin.” A shipper will say, “To give our customers the best product.” The general manager of a produce distribution center may answer, “To deliver the product on time.”

Jeff Warkentin

On Oct.

David Beecher

Bland Farms LLC has named David Beecher the firm’s new director of operations, replacing Michael Hively, who left the firm