California Table Grape Commission promotes grapes through Hispanic New Year tradition
California Table Grape Commission promotes grapes through Hispanic New Year tradition
As people around the world rang in the New Year, many Hispanic households were celebrating with grapes. The California Table Grape Commission developed a media kit around a popular Hispanic New Year tradition -- 12 Uvas de la Suerte (12 Grapes of Luck) -- and generated media coverage in Spanish-language television stations, newspapers and web sites across the country.