Don Goforth, marketing director for Reedley, CA-based Family Tree Farms Marketing LLC said April 16 that he believes the industry will indeed feel the effects from a reduced stone fruit crop due to widespread hail damage the week of April 9.

Mario Martinez, Irene Sanchez and Doug Ranno of Colorful Harvest in Salinas, CA, at the United Fresh 2012 convention.

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Produce QA Consultants, headquartered in Rochester, NY, offers a unique service that can help companies cut shrink and improve quality assurance from the time a truck backs up to the dock to when the customer pays for produce at the register, and even beyond.

Strawberry shippers reported strong Mother’s Day demand. Lettuce and leaf shippers reported easing demand on improving supplies. Onion shippers reported continued strong red onion demand. Idaho russet shippers reported modest carton demand.

TRANSPORTATION & FUEL

On Friday, April 27, Adams Produce Co. LLC, headquartered in Birmingham, AL, filed for Chapter 11 bankruptcy protection and has subsequently shut down all of its nine locations in five states, and laid off 400 workers.