Bringing floral fragrance to new heights
Bringing floral fragrance to new heights
In the world of flowers, fragrance plays a huge role in providing a unique and special sensory experience. However, as American Floral Endowment bred flowers for color, longevity and other desirable traits, fragrance has often been left behind. Many modern flowers, especially those grown in greenhouses or sold in floral markets, lack the intensity of fragrance that older varieties once had. Yet fragrance remains a highly valued trait, enhancing consumer enjoyment and satisfaction.

