Avocados From Mexico and Rob Gronkowski have pulled out all the stops to get guac on every game day table this football season. Now, the always good duo is inviting fans to keep the good times going with the Gronkamole Challenge — a video event hosted by Gronk himself.

Are you tired of hearing all about possible freezes in growing areas, short product supplies, quality problems and elevated costs? Is all that negativity making it difficult to come up with those key lead items for produce ads? Well, not everything is shattering news. Let’s consider a much more positive view of items that are within reach to promote.

The original strategy for Costco Wholesale when the chain was launched four decades ago was largely based on creating a very efficient model to pass on savings to their customers, giving them the lowest price point possible, but always striving for top quality.

Elephant House Public Relations has added registered dietitian Amy Davis as its consumer media specialist. This strategic hire highlights the agency's dedication to providing top-tier support for brands in the fresh produce industry. With the addition of Davis, Elephant House PR now boasts a team of five dedicated PR experts, each contributing unique expertise to help clients achieve their public relations goals.

In a landmark moment for the global floral industry, the San Francisco Flower Market announced the grand opening of its brand-new, state-of-the-art wholesale facility.