In the wake of the devastating Los Angeles wildfires, the floral industry is coming together to support florists and businesses affected by this natural disaster. CalFlowers, known for fostering growth and unity within the floral community, is acting by pledging to match up to $10,000 in donations to the AIFD Foundation Catastrophic Fund, amplifying relief efforts for those impacted.

One of the highlights of the recently concluded FMI Midwinter Executive Conference was the release of the Digital Engagement Transforms Grocery Shopping report — released jointly by FMI—The Food Industry Association and NielsenIQ.

The International Fresh Produce Association announced the continued growth and success of The Floral Conference, which has blossomed from a regional networking event into a cornerstone of the floral industry calendar. Now a national anchor event, the conference attracts top buyers, growers, breeders and industry leaders from across the country, fostering connections and shaping the future of the floral industry.

Temperatures have returned to seasonal averages in northern Mexico and the southwestern desert regions following weeks of cold temperatures. 

Big Y’s annual Sack Hunger campaign provides funds for the four food banks within its two-state marketing area. In turn, these food banks support local soup kitchens, food pantries, senior food programs, daycare centers and many others of the 2,100-member agencies that they help every day. Their goal is to maximize access to nutritious food and other resources that support food security for those at risk of hunger.

POM Wonderful and OAKBERRY launched a limited-time collaboration for National Heart Month: the Very POM Berry Smoothie. Available throughout February at all U.S. locations, for every smoothie sold, $1 will be donated to pediatric heart initiatives in the Los Angeles area.