Industry Viewpoint: Strategy planning for trade show success starts early
By
Mary Heslep, senior vice president of Ten Acre Marketing
Industry Viewpoint: Strategy planning for trade show success starts early
By
Mary Heslep, senior vice president of Ten Acre Marketing
Each fall, the fresh produce and floral industry gathers for the largest industry trade show and conference on the continent: IFPA’s Global Produce & Floral Show.