Family-owned Wada Farms is one of the nation’s largest suppliers of fresh potatoes, onions and sweet potatoes, with long-standing partner relationships throughout the U.S. and in countries around the world.

The company’s Colorado network of growers play an intricate part to its potato program by offering efficient and cost-effective supply chain solutions to help the overall bottom line in all industry segments.

Wada Farms’ footprint with Colorado potatoes has been active for nearly two decades.

SUN VALLEY, ID — Each year at the Idaho Grower Shipper Association’s annual convention, the Idaho Potato Commission hosts an industry breakfast, where results of its marketing program for the past year are presented.

IPC Chairman Bryan Wada of Wada Farms first took the dais, remarking on the renewed level of passion to promote Idaho potatoes under the leadership of IPC President and CEO Jamey Higham, who joined the commission in January 2022.

With this year’s U.S. apple crop projected to be even larger than last year’s, how can retailers cut through the noise to maximize their apple sales?

The quality of New Jersey vegetables has been quite good this summer, with pricing fairly normal, according to Rich Marolda Jr. He is optimistic for a good fall season. He’s already looking forward to rolling out a couple of new items come next year.

“The quality’s phenomenal this year, and our yields are great,” Marolda told The Produce News Thursday, Aug. 10. “Everything really looks great on the farm this year.”

Luther Burbank, a plant breeder, developed the Russet potato in 1902 while trying to improve disease resistance of potato varieties.