Alexandra Farms, recognized as the world’s largest grower of fresh-cut garden roses, proudly introduces the newest additions to its esteemed collections. The farm is dedicated to an ongoing quest for extraordinary garden roses, rigorously testing each contender for uniqueness in color, form, fragrance and durability.

The 2025 International Fresh Produce Association Consumer Connection brought together, marketers, retail partners and influencers to explore how today’s produce industry can better connect with consumers through innovation, data and storytelling. From marketing strategy to brand-building insights, the event underscored power of collaboration and creativity in reshaping the consumer journey and increasing consumption of fresh produce. 

The Raley’s Cos. has partnered with Captain Planet Foundation to deliver state-of-the-art learning gardens at six elementary schools.

School gardens are much more than soil and plants. They are also an outstanding and effective way to teach children about a variety of important topics, including nutrition and where their food comes from.

Shuman Farms, a storied family business with deep roots in Georgia, has been a leading grower and shipper of Vidalia onions for three generations.

Mark Garcia has been named the vice president and general manager of Your Way*Fresh, a leading provider of fresh-cut fruits, vegetables and grab-and-go solutions for the foodservice industry.

Earthbound Farm launched a multi-million dollar advertising campaign designed to help grow the organic salad category.  The company’s latest campaign, From Earth to You elevates Earthbound’s brand name in a playful yet poignant reminder of the connection between consumers, farmers and our planet. 

This campaign celebrates Earthbound Farm’s national launch of its award-winning plant-based tray and will earn over 435 million impressions across all premium media channels, including television, social media and e-commerce platforms.