Pro*Act names new VP of sales
Pro*Act names new VP of sales
Pro*Act, a leading fresh produce supplier to the foodservice industry based in Monterey, CA, announced that Nick Proia has been promoted to vice president of sales. He assumes the responsibilities from Steve Finberg, who recently stepped down to accept a senior executive role at Adams Produce, one of Pro*Act's distribution companies.
Mr. Proia has over 20 years experience in the industry, holding sales and management positions in foodservice produce distribution, value-added processing and product development. Most recently, he was client services director for Pro*Act.
Prior to his employment with the company, Mr. Proia spent six years as vice president of business development for Royal Foodservice in Atlanta, one of Pro*Act's 44 distribution companies. He is active in industry-wide organizations and is a member of the American Culinary Federation and National Association of Foodservice Managers.
In an Oct. 31 press release, Max Yeater, chief operating officer of Pro*Act, said, "Nick's extensive background in produce distribution, culinary product development and his years of experience with Pro*Act client services customers makes him perfectly suited to his new position."
Mr. Proia has over 20 years experience in the industry, holding sales and management positions in foodservice produce distribution, value-added processing and product development. Most recently, he was client services director for Pro*Act.
Prior to his employment with the company, Mr. Proia spent six years as vice president of business development for Royal Foodservice in Atlanta, one of Pro*Act's 44 distribution companies. He is active in industry-wide organizations and is a member of the American Culinary Federation and National Association of Foodservice Managers.
In an Oct. 31 press release, Max Yeater, chief operating officer of Pro*Act, said, "Nick's extensive background in produce distribution, culinary product development and his years of experience with Pro*Act client services customers makes him perfectly suited to his new position."