Preconditioned pears boost Rainier at retail
Preconditioned pears boost Rainier at retail
Andy Tudor, director of business development at Rainier Fruit Co., said the company’s preconditioned pear program continues to drive more sales at retail outlets. “Once consumers try conditioned pears, research shows they buy more often. The key is getting the preconditioned message to the consumer,” he told The Produce News.
The company’s pear production was not affected by recent wildfires in Wenatchee, WA. “It is very unfortunate how the Wenatchee wildfires impacted houses and warehouses,” Tudor said. “Most of our production and our warehouse lie to the west of fires. Definitely tragic, and our thoughts go out to all those impacted.”
Rainier is set to begin harvesting Bartletts in early August. “The 15 days of triple digit heat have affected Bartlett sizing in some regions,” he continued. “This may lead to more Bartletts diverting to the cannery, [affecting] the total fresh-market offerings. We feel this may lead to a 10 percent to 15 percent reduction of the current crop estimate.
“Hopefully, the later harvest districts will make this up. The region will produce ample supplies for all the promotions the pear bureau has in store for the trade.”
Tudor said that he expects a normal harvest and crop cycle for D’Anjou and other pear varieties.
Rainier’s Selah packinghouse, Matson Fruit Co., is heading into its second season with a robotic packed fruit storage system.
“Matson Fruit has been selected as one of three 2014 Wattsmart Business Partners of the Year by Pacific Power,” Tudor said. “These awards highlight exceptional customer projects that encompass either new technology, new participation or persistent program participation.”
New this season, Rainier has plans to introduce a two-pound organic pear pouch bag.
“It is packed in a 12/2-pound euro footprint carton. Our organic pear offerings will be Bartlett, Bosc, D’Anjou, Red D’Anjou and Starkcrimson,” Tudor said.
