For retailers, sustainability is no longer a side conversation. It is a shelf strategy, a sourcing decision and a point of differentiation that shoppers expect to see backed up with real proof.

At Naturipe Farms, that proof starts in the soil.

As we move past one of the biggest holiday pulls of the spring season, we’re finally starting to see a little pressure come off parts of the market, though row crops are still feeling tight.

As climate volatility continues to reshape global agriculture, Moonlight Cos. is reinforcing its commitment to geographic diversity as a core strategy for delivering consistent, high-quality fruit in a changing environment.

Naturipe Berry Buddies are landing in 7-Eleven stores nationwide, bringing a better-for-you option to the place people already turn for quick bites. Whether it’s a school run, a mid-day office break or a stop on a long drive, Berry Buddies make it easy to enjoy something fresh, fun and genuinely delicious on the go.

FirstFruits Farms concluded its 2026 Take a Bite Out of Hunger campaign at the end of April, celebrating 16 years of fighting food insecurity through retail partnerships.

This year, FirstFruits, on behalf of its retail partners, donated more than 130,000 pounds of fresh apples to food banks and hunger relief organizations across the country. Since its inception, the program has delivered over 3.2 million pounds of apples, helping provide fresh, nutritious food to families in need nationwide.

As retailers prepare for the spring selling season, Cinco de Mayo continues to stand out as a high-impact promotional window, and mangos are proving to be one of the category’s strongest performers.