Idaho potatoes the MVP of Famous Idaho Potato Bowl
Idaho potatoes the MVP of Famous Idaho Potato Bowl
For over a decade, Idaho potatoes have been the naming sponsor of America’s premier cold-weather bowl game, the Famous Idaho Potato Bowl. More than 2 million fans watched the Eastern Michigan Eagles defeat the San Jose Spartans live on ESPN. This was the Eagles' first post-season win in 30 years.
While much of the hoopla is about the teams and players, there’s no doubt that Idaho potatoes are the real MVP of the game. “The name, Famous Idaho Potato Bowl, says it all. Unlike other bowl games, sports fans know exactly who the title sponsor of the iconic game is,” said Jamey Higham, president and CEO of the Idaho Potato Commission.
The IPC, the naming sponsor of the game, leverages every opportunity available to promote Idaho potatoes and the famous “Grown in Idaho” seal to keep America’s favorite vegetable top of mind for customers, especially during the busy holiday season when they are shopping and dining out.
- The bowl game logo is a giant fluffy baked potato that spans the middle of the field
- The trophy is a crystal bowl filled with plastic potatoes
- The bowl game’s mascot is Spuddy Buddy, a very animated, grinning russet potato
While Boise State University’s football stadium is known for its iconic blue turf, its official name is Albertsons Stadium, one of the most popular grocery store chains in America and the ‘go to’ retailer for Idaho potatoes.
Product mentions include:
- ESPN television and radio ads
- Video board announcements
- Idaho potato logos on the field, in the end zones and on the sidelines and fences
- Multiple mentions by the sportscasters
- Game day program advertising with the IPC logo on the cover and several-page spread
Information on the 2023 Famous Idaho Potato Bowl will be made available mid-year.