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POM Wonderful joins NBC’s ‘American Ninja Warrior’ for season seven

NBC and POM Wonderful announced their season-long partnership around “American Ninja Warrior.”

As part of the show’s first-ever cross-platform sponsorship on NBC, POM will join the seventh season of the action-packed series with on-air integrations, digital exclusives and a consumer-focused digital sweepstakes, as well as in-store partnership promotion. “American Ninja Warrior” premieres May 25 on NBC.

“‘American Ninja Warrior’ continues to power NBC’s summer lineup with year-over-year growth and its tremendously social and loyal audience,” Alison Tarrant, executive vice president, Client Solutions Group, NBCUniversal, said in a press release. “Our partnership with POM is a true collaboration with the show’s producers to create the most exciting, first-ever multiplatform campaign to fully uncap the show’s enthusiasm across and beyond screens. Premium content provides an unmatched environment for brands to seamlessly connect with our passionate audiences wherever they chose to consume.”

As season-long partner, POM branding will be integrated into each episode, including the “POM Crazy Healthy Run of the Night” and weekly ninja interviews in the exclusive “POM Warm Up Zone.” Each “POM Crazy Healthy Run of the Night” will feature the Ninja who delivered the most jaw-dropping feats of strength, agility and speed navigating the obstacle course. NBC and POM also will share show segments across social media platforms.

Additionally, on-air spots of POM’s “Crazy Healthy” campaign will run weekly during “American Ninja Warrior” episode airings.

“POM 100 percent pomegranate juice delivers a powerful punch of free-radical fighting antioxidants for consumers and athletes looking for a Crazy Healthy beverage,” Dahlia Reinkopf, senior director of marketing for POM Wonderful, added in the press release. “Sponsoring the show is an exceptional fit for POM 100 percent juice because American Ninja Warrior embodies the theme of our ‘Crazy Healthy’ campaign and brings it to life through real-life ‘warriors’ giving us a highly visible platform to reach and interact with the show’s large and loyal fan base.”

“American Ninja Warrior” viewers and POM Wonderful consumers can enter the “POM Ninja Warrior Sweepstakes” for a chance to win a seven-day trip for two to Japan, the ancestral home of “American Ninja Warrior.”

Beginning June 1 through Aug. 31, fans can enter online via NBC.com/POM by accessing codes under the caps of specially marked 16-ounce and larger bottles of POM Wonderful pomegranate juice.

The action-packed “American Ninja Warrior” series follows competitors as they tackle a series of challenging obstacle courses in both city qualifying and city finals rounds across the country. Those who successfully complete the finals course in their designated region move on to the national finals round in Las Vegas, where they face a stunning four-stage course modeled after the famed Mt. Midoriyama course in Japan. The winner will take home a grand prize of $1 million.

Although many have come close, no competitor has yet to achieve total victory and claim the prize. Matt Iseman returns as host, along with former NFL player Akbar Gbajabiamila (NFL Network). Kristine Leahy (CBS Sports) joins this season as co-host.

The series is executive-produced by A. Smith & Co. Productions’ founders Arthur Smith and Kent Weed (“Hell’s Kitchen,” “Wizard Wars,” “Ellen's Design Challenge”), along with Brian Richardson and Anthony Storm.

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