PMA's retail conference to focus on winning new consumers
PMA's retail conference to focus on winning new consumers
The Produce Marketing Association's Retail Produce Solutions Conference will be held March 9-11 in Houston. The three-day conference is designed to give executives representing every segment of the supply chain the opportunity to focus on the unique challenges and solutions of the fresh produce industry. A particular focus will be marketing to the "new consumer" segments, namely Hispanics, Asians, GenXers and children.
"This conference gives managers and senior executives a chance to collaborate and benefit from what the experts know about the desires and needs of the 'new consumers,' " according to Bryan Silbermann, PMA president.
Sessions will focus on several important aspects of today's consumers, including two sessions on the produce consumption and buying habits of today's highest growth markets, Joe Pine's discoveries of how to attract and keep good customers, and how Harold Lloyd's Getting A.R.M.E.D. for Battle strategy works in the fresh produce industry. Through a sponsorship from Try-Foods International, 10 retailers will receive $1,000 toward their expenses to attend the 2006 conference. These expenses include the registration fee, travel and hotel accommodations.
For additional information about the conference and registration options, including discounted rates for retailers, multiple registrants, and those registering prior to Jan. 27, visit www.pma.com/rpsc.
"This conference gives managers and senior executives a chance to collaborate and benefit from what the experts know about the desires and needs of the 'new consumers,' " according to Bryan Silbermann, PMA president.
Sessions will focus on several important aspects of today's consumers, including two sessions on the produce consumption and buying habits of today's highest growth markets, Joe Pine's discoveries of how to attract and keep good customers, and how Harold Lloyd's Getting A.R.M.E.D. for Battle strategy works in the fresh produce industry. Through a sponsorship from Try-Foods International, 10 retailers will receive $1,000 toward their expenses to attend the 2006 conference. These expenses include the registration fee, travel and hotel accommodations.
For additional information about the conference and registration options, including discounted rates for retailers, multiple registrants, and those registering prior to Jan. 27, visit www.pma.com/rpsc.