PMA launches on-line produce library, I Know Produce
PMA launches on-line produce library, I Know Produce
The Produce Marketing Association's new on-line produce library, I Know Produce, is now available to subscribers.
I Know Produce is a web-based application designed to simplify training and produce ordering for retailers and foodservice buyers, and to help menu developers better understand the nutritional values of produce.
"We are constantly striving to provide industry members with the most useful, up-to-date resources. The new I Know Produce library gives users the flexibility to access extensive, updated product information from one convenient location whenever they need it," Lorna Christie, PMA senior vice president of industry products and services, said in a statement.
The interactive library, which replaces its print predecessor -- The Fresh Produce Manual -- includes improvements to the type of information available for subscribers. In addition to nearly 175 produce commodities, more than 2,700 varieties provide the most comprehensive and inclusive list of produce items. Other information includes more extensive global availability, nutritional content descriptors, U.S. nutritional values, commodity/variety descriptions, and storage and handling guidelines.
"I Know Produce is a multi-functional tool with information that gives produce professionals a competitive edge," Mike O'Brien, vice president of Schnuck Markets Inc., said in the statement. "It is useful for everyone in the retail environment from produce managers, store managers, category managers, buyers - even a produce vice president."
As a result, consumers will be better served by having access to more knowledgeable industry representatives and will ultimately enjoy a better product.
A free, three-day trial is available by visiting the I Know Produce library at www.iknowproduce.com. Company-wide access for can be purchased at $500 for members and $1,000 for non-members.
For more information or to purchase a subscription to I Know Produce, visit www.iknowproduce.com.
I Know Produce is a web-based application designed to simplify training and produce ordering for retailers and foodservice buyers, and to help menu developers better understand the nutritional values of produce.
"We are constantly striving to provide industry members with the most useful, up-to-date resources. The new I Know Produce library gives users the flexibility to access extensive, updated product information from one convenient location whenever they need it," Lorna Christie, PMA senior vice president of industry products and services, said in a statement.
The interactive library, which replaces its print predecessor -- The Fresh Produce Manual -- includes improvements to the type of information available for subscribers. In addition to nearly 175 produce commodities, more than 2,700 varieties provide the most comprehensive and inclusive list of produce items. Other information includes more extensive global availability, nutritional content descriptors, U.S. nutritional values, commodity/variety descriptions, and storage and handling guidelines.
"I Know Produce is a multi-functional tool with information that gives produce professionals a competitive edge," Mike O'Brien, vice president of Schnuck Markets Inc., said in the statement. "It is useful for everyone in the retail environment from produce managers, store managers, category managers, buyers - even a produce vice president."
As a result, consumers will be better served by having access to more knowledgeable industry representatives and will ultimately enjoy a better product.
A free, three-day trial is available by visiting the I Know Produce library at www.iknowproduce.com. Company-wide access for can be purchased at $500 for members and $1,000 for non-members.
For more information or to purchase a subscription to I Know Produce, visit www.iknowproduce.com.
