Fresh Express has launched its most expressive campaign yet with Express Yourself — a national, multi-platform brand initiative designed to celebrate individuality, spark creativity and reimagine salads as a personal canvas for self-expression.

In late 2024, Superfresh Growers launched a new organic packaging line to attract families, find homes for smaller apples and share its passion for sustainable farming.

The 10th annual Viva Fresh Expo was a rousing success featuring a completely sold-out show floor that drew 2,760 attendees, including 438 buyers. The event was a testament to a decade of progress and purpose, and attendees were met with high-energy networking, vendor showcases, product tastings and the many acknowledgments of the growers, retailers and industry leaders whose vision and dedication have built the foundation of Viva Fresh.

Walmart announced a $6 billion investment to open additional stores across Mexico, something it said was a long-term commitment to the region.

The investment is intended to open stores under a host of trusted banners in the market: Bodega Aurrera, Sam’s Club, Walmart Supercenters and Walmart Express.

The new builds will add to an already impressive footprint, with 3,200 stores in operation across nearly 700 municipalities in all 32 Mexican states.

As EarthFresh continues its rapid expansion across North America, it has made a series of strategic appointments within its ranks. These changes come as part of an ongoing effort to align teams and operations following the recent acquisition of Mountain King and in preparation for the company’s next chapter of growth. 

“As we continue to grow, it is essential to empower our team members who have demonstrated dedication and skill. These appointments not only acknowledge their contributions, but also strengthen our foundation for future growth,” said Tom Hughes, president.

Bay Baby Produce has hired Meghan McKnight as its new human resources manager. With a diverse background in both HR and operations, McKnight brings a unique perspective and a deep passion for people-first leadership.