Performance report confirms strong year for mangos
Performance report confirms strong year for mangos
The National Mango Board, in collaboration with Nielsen-Perishables Group, published the 2013 Mango Performance Benchmark Report, which reveals positive trends for mangos in grocery stores, including an increase of 13.8 percent in mango dollars per store per week over the 2012 results. The report also shows an increase of 14.6 percent in mango volume per store per week.
The Mango Performance Benchmark Report compares 2013 mango performance at the retail level to the 2012 results. Nielsen-Perishables Group summarizes scanner data for mangos in the tropical fruit category, including sales, volume, pricing, and promotional efficiency for the nation and nine sub-regions.
Additional highlights from the report include the following:
- Mangos account for the largest share of the tropical fruit category sales with 39 percent; kiwis and pomegranates followed next in the category with 19 percent and 12 percent, respectively.
- The average retail price per mango decreased 1.7 percent in 2013 to $1.01 each.
- The average retail price per mango ranged from 79 cents in the West South Central Region to $1.26 in the West North Central Region.
- Organic mangos made up 2.05 percent of the total mango dollars in 2013, an increase from 2012.
- Organic mangos' average retail price decreased 2.4 percent to $2 each.
- Fresh cut mango dollars per store per week increased 62 percent in 2013 and the share of total mango sales attributed to fresh cut mango dollars increased to 18 percent.
The complete 2013 Mango Performance Benchmark Report is available at www.mango.org/Report. In addition, mango retailers can access an array of tools and resources such as point-of-sale materials, handling and merchandising tools and crop information at www.mango.org/retail.
