Apeel announces two industry appointments
Apeel announces two industry appointments
Apeel announced the hiring of Jim Smits as vice president of retail advisory, a new role designed to align Apeel’s solutions with the needs of retail grocery executives in operations, merchandising, marketing and fresh produce. In addition, Apeel CEO James Rogers has been appointed technology council chair for the newly formed International Fresh Produce Association, which is poised to become one of the most influential produce governing organizations in the world.