LA MIRADA, CA  If the produce industry changes its focus and alters the way it does business, it can double consumption of its products, according to Tom Stenzel, president and chief executive officer of the Washington, DC-based United Fresh Fruit & Vegetable Association.

Charlie Eagle, vice president of business development for Southern Specialties, headquartered in Pompano Beach, FL, recently announced that the company installed a hydrocooler in its Santa Fe Springs, CA, facility.

Watsonville, CA-based Driscoll Strawberry Associates Inc. announced the appointment of Lynn Avery to the newly created position of director of packaging.

Mr. Avery, who joined Driscoll July 15, has 30 years of packaging experience, most recently as director of purchasing for Earthbound Farms. His experience also includes management roles with several Fortune 500 packaging companies and the management of supplier alliances for the Coca Cola Co.

The United Fresh Fruit & Vegetable Association and the Southeast Produce Council announced that they will join forces in a series of regional educational programs for their members.

The SPC is rolling out its new "Educational Road Show" program developed in partnership with United to reach out to the organizations' members in various cities throughout the Southeast. United will work with SPC to develop quality education programs and bring in expert speakers.

Fresh grapes will be branded under the "Birds Eye Fresh" label as the result of a new marketing agreement reached Sept. 23 between Rochester, NY-based Birds Eye Foods and Pandol Associates Marketing Inc. in Delano, CA.

Lyn Hughes, senior marketing manager for Birds Eye Fresh, told The Produce News that the company had been looking to add grapes to its product line for some time, and that she and Jim Pandol of Pandol Associates initiated talks last May during the United Produce Show in Chicago.

Michael D. Hickson, co-owner of Frontier Produce in Tulsa, OK, died Sept. 11.

Mr. Hickson, 49, was the victim of an accidental drowning in a swimming pool at his home in Tulsa, according to his partner and brother-in-law, Robert DeWitt.

Mr. Hickson was born and raised in Perry, OK, and was a graduate of the public school system there.