SpartanNash names senior director of produce and floral merchandising
SpartanNash names senior director of produce and floral merchandising
SpartanNash has named Andy Smith its senior director of merchandising for produce and floral. In his new role, Smith will oversee all aspects of produce and floral merchandising to include retail, category management, distribution and procurement.
“I’m pleased to promote Andy from within to fill this critical role on the merchandising team,” said SpartanNash Executive Vice President and Chief Merchandising Officer Bennett Morgan. “As we look to improve our fresh credibility in our new Go-to-Market Strategy, floral and produce are going to be big bets for us.
Since beginning his professional career with SpartanNash nearly two decades ago, Smith has held a variety of different roles within the food industry. He spent six years in retail store operations, followed by 13 within produce and floral. Smith was most recently a merchandising associate with the company.
Smith is a Food Marketing Institute Future Leaders Experience Attendee, Emerging Leaders Development Program Graduate and most recently completed the International Fresh Produce Association Executive Leadership Program at Cornell University.
"With his extensive background and knowledge in the business, Andy is the perfect fit to help us in becoming a leading customer-focused, innovative food solutions company,” said Morgan.
SpartanNash said the move was made on the heels of its continued commitment to its merchandising transformation, leveraging key insights to drive enhanced category planning, promotional effectiveness and a more compelling customer offer.
