That Flower Feeling, the floral industry’s newly independent national marketing initiative, on Monday announced the official Nov. 17 launch of its next major campaign, Just Add Flowers. Building on the success of its earlier Self Care Made Easy message, the new effort is designed with one goal: getting more flowers into homes more often.

GrubMarket, an AI-powered technology provider for the U.S. food supply chain and one of the world’s largest private food e-commerce companies, announced it has acquired Procurant, a Los Gatos, CA-based software-as-a-service platform that streamlines fresh procurement, order management and regulatory compliance for the fresh food industry.

Grocery Outlet Holding Corp. announced a partnership with Feeding America, the nation’s largest hunger-relief organization, to help provide 3 million meals to people facing hunger this holiday season.

The Colombia Avocado Board has appointed Meg Buchsbaum as its new retail account manager.

Lumo was selected as the Audience Choice Award winner during the AgSharks Pitch Competition at the 2025 Western Growers Annual Meeting.

The finalists were:

Fox Packaging has introduced flexible packaging options featuring up to 30 percent post-consumer recycled content, strengthening its commitment to circular and sustainable packaging solutions.

PCR content gives existing plastic a second life, reducing landfill waste and reliance on virgin resin. In the fresh produce industry, incorporating PCR into flexible packaging supports circularity by closing the loop between material recovery and new product manufacturing without sacrificing performance.