Picture this: eVonne, one of Taiwan's pop sensations, strolling under the midday sun through a Yakima Valley cherry orchard. MTV Asia award-winning music video director Kuang Sheng Fu trains his camera on eVonne's expressive face, but also carefully frames in hanging clusters and crates full of shining Bing cherries.

Eagle Produce LP in Scottsdale, AZ -- a division of Scottsdale, AZ-based Martori Farms -- has recalled 685 cases of cantaloupe because it had the potential to be contaminated with Salmonella.

BURLEY, ID -- Idaho potato pioneer Max Herbold, one of the founders of Idaho Potato Processors, died on his 91st birthday June 23 at Highland Estates care facility in Burley, ID.

According to Dennis Herbold, president of Max Herbold Inc., his father's passion "was the potato business and the many friends and associates he made along the way."

Veteran international produce distribution and marketing executive Jose Luis Obregon has become the first managing director of the Hass Avocado Board's pioneering Network Marketing Center.

Mr. Obregon was appointed based on his extensive international marketing experience, a requisite for expanding the reach of the boards state-of-the-art NMC and its intranet site, avoHQ.com. The center provides in-depth and timely information on crop volume, shipments, markets and promotions accessible from anywhere in the world.

The 13th is proving to be a lucky number for DNE and the Australian citrus crop it has imported exclusively since 1992. The arrival of the River Phoenix with the year's first shipment of seedless Navel oranges from the Aussie groves, occurred at the port of San Diego July 6, carrying some good news for retailers as well.

FRESNO, CA -- The California Table Grape Commission's 2005 marketing program consists of many different elements, all designed to help retailers increase their grape category sales.

According to Cindy Plummer, the commission's vice president of domestic marketing, there are several new components to the program this year.