Christine Jackson named WP Rawl's director of sales and marketing
Christine Jackson named WP Rawl's director of sales and marketing
WP Rawl has promoted Christine Jackson to director of sales and marketing. In her new position, Jackson will continue to expand WP Rawl’s market presence, strengthen customer relationships and drive innovation within the fresh produce category.
With more than 22 years of experience in the produce industry, Jackson has been a driving force behind WP Rawl’s growth and innovation. She previously served as senior manager of marketing and product development, where she led the company’s marketing and communications strategies, as well as research and development for new products.
Jackson's career at WP Rawl has been marked by dedication and leadership. While working full-time, she earned a double major in marketing and management from the University of South Carolina in 2011. In 2016, she spearheaded the creation of WP Rawl’s in-house marketing department, laying the foundation for the company’s branding and promotional efforts. Under her leadership, the company has successfully launched multiple products and executed impactful internal and external marketing campaigns.
As part of WP Rawl’s leadership team, Jackson plays a key role in shaping company-wide initiatives and driving strategic growth. Her passion and commitment to the industry help ensure that millions of consumers have access to fresh, high-quality leafy greens each year.
"Christine’s leadership and years of experience have been invaluable to WP Rawl,” said Ashley Rawl, vice president of sales, marketing and product development. “She has a deep understanding of our business, our customers and the ever-evolving produce industry. We are thrilled to see her take on this expanded role and are confident that she will continue to elevate our brand and strengthen our market presence.”