Goody by Blue Banner Co. is one of California's premier grapefruit shippers. With 75 years of citrus expertise behind them and a thriving direct sales operation in motion, Goody is energized and ready to connect with buyers and growers from coast to coast.

The company's growing sales force brings together seasoned industry veterans and the multiple generations of the Mazzetti family who built Blue Banner Co. from the ground up. For the Mazzettis, this isn't just business — it's legacy.

As Goody expands its direct sales reach, leadership has been intentional about who joins the team. The company's approach centers on a shared set of core values: integrity with growers, dedication to quality and a genuine commitment to the people behind every shipment.

That culture of loyalty runs deep. Ed Call is a prime example: he joined the company in 1983 and has served as field department manager for every one of his 43 years with the organization. Asked about his most meaningful memory, Call pointed not to a harvest or a record season, but to something more enduring.

"While it may sound simple, my fondest memory is working for the Mazzetti family. Both Tom and Vince share my core grower values: working diligently to ensure the best possible returns and providing the expertise necessary to support growers in their farming practices."

For Call, the work has always been about more than transactions. "I view every grower as a friend," he said. "In the citrus industry, we are all working toward a common goal — the success of the grower is essential for the success of us all."

Vince Mazzetti, vice president of Goody/Blue Banner Co., credits the company's longevity to one thing above all else: its people.

"We pride ourselves on treating employees with respect and like family," said Mazzetti. "Without our team, we have no way to provide the service that we have come to be known for."

After more than four decades in the family business, Mazzetti has a clear-eyed view of what it takes to build a lasting career in produce. "Patience is definitely a key factor — positive gains can take time, especially on the farming side. Tenacity is a big benefit when dealing with customers, buyers, and growers, because you don't always get the answers you want the first time around. You've got to channel grit and balance it with grace."

As Goody grows into the future, it remains proudly family-owned and operated — combining 75-plus years of industry knowledge with the modern solutions today's customers need. Whether you're a longtime partner or discovering the brand for the first time, the team looks forward to welcoming you. 

Goody by Blue Banner Company Sales Contacts:
Eric Mydland: Sales Manager, (310) 913-5827, [email protected]
Lorena Harun: National Sales Specialist, (760) 497-0661, [email protected]
Jennifer Burgess: National Sales Specialist, (267) 918-1587, [email protected]