Americans really do want to eat more fruits and vegetables, and making them taste better is a key factor toward achieving that goal, according to a February workshop held at the University of California-Davis.

Sponsored by a grant to UC Davis and the University of Florida from the U.S. Department of Agriculture Specialty Crops Research Initiative, a workshop titled Delivering More Flavorful Produce, led by Beth Mitcham of UC Davis and Jeff Brecht of the University of Florida, covered a variety of in-depth topics on how to increase flavor quality of produce.

SHERMAN OAKS, CA -- "For more than 117 years, Sunkist has been providing consumers worldwide with premium citrus," Sunkist President and Chief Executive Officer Russ Hanlin said in a mid-March press release. "This year, we will also be providing premium ‘Sunkist’-branded table grapes."

Aftershocks, both physical and psychological, continue to be felt around the world following Japan’s devastating earthquake March 11. The quake was classified as a magnitude 9.0, making it the most powerful in the nation’s history.

Dave Martin, export sales manager for Stemilt Growers in Wenatchee, WA, was in Kobe, Japan, on March 14, traveling to Tokyo later that day. He provided The Produce News with poignant comments about the situation, and put a human face and perspective upon the tragedy.

Jin Ju Wilder, the former president of Coast Produce Co. in Los Angeles, announced the launch of a new multi-faceted business called Status Gro.

Status Gro, based in South Pasadena, CA, will develop and execute strategic plans, offer core story development, advertising and marketing, project management, team building, and bid and proposal writing for companies in the produce industry that want to stay vital and are looking for new ways to grow.

Tom Lange Co. International Inc. announced March 14 the renaming of its Watsonville, CA, sales office from Beach Street Sales to Seven Seas Berry Sales.

Keith Mixon of Winter Haven, FL-based SunnyRidge Farm Inc. believes that it is a good time to be in the blueberry business in general and in the Florida blueberry business in particular.

He should know.

SunnyRidge built its reputation on blueberries and has become a major player in the overall berry category since its first plants went in the ground in 1993.