PBH to host supermarket dietitians at PMA Fresh Summit
PBH to host supermarket dietitians at PMA Fresh Summit
For the third consecutive year, the Produce for Better Health Foundation will host over 20 supermarket dietitians for a three-day educational and networking program, coinciding with PMA's Fresh Summit Oct. 17-19 in Anaheim, CA.
The program enables the supermarket dietitians to explore the tradeshow floor — an outstanding learning experience in and of itself — and will include various learning opportunities focused on shoppers' attitudes and behaviors about fruits and vegetables, marketing tips and tools to increase consumption, an avocado and lime grove tour, hosted by the California Avocado Commission, grocery store tours and several networking opportunities.
"Several supermarkets, as well as fruit and vegetable marketers, are identifying ways to maximize dietitians' knowledge and their in-store presence and this ROI will continue to increase over time," Elizabeth Pivonka, president and chief executive officer of PBH, said in a press release. "PBH's understanding of consumers, notably moms and primary household shoppers, combined with the strong relationship we have with supermarket dietitians, ideally positions PBH to provide programs like this and to unite members of the fruit and vegetable industry with these professionals."
Dietitians from Ahold USA, Balls Foods, Brookshire Brothers, Buy for Less, Cobron's, Dierbergs Markets, Festival Foods, Loblaws, Marsh Supermarkets, Meijer, Mrs. Green's Natural Market, Northgate Gonzalez Market, PCC Natural Markets, Redner's Warehouse Markets, Schnuck Markets, SpartanNash, Target Corp. and The Kroger Co. will attend.
PBH is pleased to recognize the sponsors of the 2014 program:
- Platinum Sponsors
- California Avocado Commission
- Produce Marketing Association
- Gold Sponsors
- Avocados from Mexico
- Chelan Fresh
- SUNSET
- Wholly Guacamole
- Silver Sponsors
- California Strawberry Commission
- Chilean Fresh Fruit Association
- Giorgio Fresh Mushrooms
- Juice Products Association
- Pear Bureau Northwest
- Rainier Fruit Co.
- Seneca Foods Corp.