New look, same program pricing for 19th OsoSweet season
New look, same program pricing for 19th OsoSweet season
OsoSweet is introducing new packaging for its 19th season of sweet onions from Chile, but it will keep the same program pricing that the brand has maintained for the past 15 years.
"The last time we updated our brand logo and graphics was in 1995," said Rodger Helwig, marketing director for OsoSweet. "After conducting a focus group to gain consumer feedback about OsoSweets, we decided that it was time to update our graphics to deliver a more identifiable brand message to the consumer."
"The last time we updated our brand logo and graphics was in 1995," said Rodger Helwig, marketing director for OsoSweet. "After conducting a focus group to gain consumer feedback about OsoSweets, we decided that it was time to update our graphics to deliver a more identifiable brand message to the consumer."