ORLANDO, FL -- In his state-of-the-industry address at Fresh Summit 2008, Produce Marketing Association President Bryan Silbermann stretched back some 45 years to borrow inspiration from Bob Dylan's seminal song, "The Times They Are A-Changin.' "

Mr. Dylan sang in part, "Then you better start swimmin' or you'll sink like a stone, for the times they are a-changin,'" to which Mr. Silbermann added, "We're not swimming fast enough."

The Idaho Potato Commission's comic book capers are back again to help fight against evil and -- even worse -- lackluster produce sales.

The award-winning ad series launched last fall to rave reviews, and will return this year, according to the commission. The eight-ad campaign features an array of comic book characters including caped crusaders, superheroes, mad scientists and Old West cowboys all touting the power of stocking Idaho potatoes.

WASHINGTON -- There is every incentive for the produce industry to follow the industry's new traceability guidelines, but there is no need for the federal government to mandate a new traceability system, produce trade groups said at an Oct. 16 meeting.

The U.S. Food & Drug Administration held its first of two public workshops to discuss what needs to be done to enhance a tracking system during outbreaks. The second workshop in Oakland, CA, is planned for Nov. 13.

River Ranch Fresh Foods LLC, a leading processor of fresh produce based in Salinas, CA, announced the addition of Romaine Garden to its line of salad blends.

Reflecting a rapidly growing demand for Romaine lettuce, the introduction of this blend will expand the appeal and reach of the "Garden Fresh" family.

The Fresh Produce Alliance is preparing to take the wraps off its new wholesale market prices project.

"We've been working on the project for a year-and-a-half, and we think it's a revolutionary method of collecting markets information for the horticultural sector, something that's ever been done before," Ian MacKenzie, the alliance's general manager, told The Produce News Oct. 21.

ORLANDO, FL -- Produce Marketing Association's Fresh Summit International Convention & Exposition drew an East Coast record number of produce sellers and buyers -- and every link in the produce supply chain in between -- when it convened here Oct. 24-27. The event drew 17,502 attendees from 61 countries to the Orange County Convention Center.