How did you begin your career in produce?

Your story might be a heartwarming one of family-owned produce stands, or even the occasional "dumb luck" story.

Not so for me, as my choice of a career in produce was a deliberate, calculated move spurred by the Produce Marketing Association's Foundation for Industry Talent outreach to me as a college student. And it is a choice that I hope many more young professionals will make in the years to come, with the industry's help.

All U.S. potato-producing growing regions are set to benefit from a recently signed market access agreement between the United States and Russia, according to John Keeling, executive vice president and chief executive officer of the National Potato Council.

Watermelon consumption is at its highest level in 50 years, watermelon prices are higher than ever, and the trade has nothing but good things to say about the effectiveness of the staff of the Orlando, FL-based National Watermelon Promotion Board.

But the benefits of hiring experienced representatives will become further evidenced this summer, as a volume of watermelons will very likely be exported for the first time to Japan.

VIENNA, VA -- April 1 holdings of fresh apples were 48.2 million bushels, down from 62 million reported March 1, according to a report issue April 10 by the U.S. Apple Association, based here.

The fresh market holdings reflect a 33 percent increase over March 2008 holdings and 25 percent more than the five-year average.

Processing apple holdings of 21.4 million bushels were 6 percent below year earlier levels and 6 percent below the five-year average for the April 1 reporting period.

SALINAS, CA -- D'Arrigo Bros. Co. of California and The Salad Farm, both based here, have entered into an agreement that has The Salad Farm shipping product through the new D'Arrigo Bros. facility here.

For D'Arrigo Bros., the agreement primarily allows the company to expand its product line and offer products it was not already carrying -- such as spinach, spring mix and arugula -- to its customers. The primary benefit to The Salad Farm is that its product line is exposed to a broader customer base. The partnership launched April 1.

FRESNO, CA -- Crown Jewels Marketing LLC, here, will be marketing about 2.5 million cartons of cantaloupes and honeydews this summer from Perez Packing Inc. in Firebaugh, CA, a deal formerly sold by Del Monte Fresh Produce Co. in Coral Gables, FL.

The Perez family has been farming on the West Side of the San Joaquin Valley, west of Fresno, for the last 70 years or so, said Atomic Torosian, a managing partner at Crown Jewels.