National promotion concept debated at PMA
National promotion concept debated at PMA
ANAHEIM, CA -- With speakers on both sides of the issue, the concept of a generic national fruit and vegetable promotion campaign was debated during a workshop held during the Produce Marketing Association's Fresh Summit International Convention & Exposition, held here Oct. 2-5.
The amount of money being proposed for this effort appeared to be the hot topic of conversation during the so-called town hall meeting, which took place Oct. 3.
The amount of money being proposed for this effort appeared to be the hot topic of conversation during the so-called town hall meeting, which took place Oct. 3.