Keith Wilson joined Flavor Tree Fruit Co. LLC in Hanford, CA, Jan. 1 as national retail sales manager, reporting to Maurice Cameron, the firm's global sales manager.

"I am responsible for development of the domestic sales and marketing program," Mr. Wilson told The Produce News Jan. 12.

PELION, SC -- Walter P. Rawl & Sons Inc. in Pelion, SC, recently acquired a majority ownership stake in Mississippi Sweet Corn Producers Inc. in Indianola, MS. The acquisition more than doubles Rawl's current sweet corn volume.

SAVANNAH, GA -- Despite freezing weather that threatened crops across the region, a record number of attendees turned out for the 12th annual Southeastern Regional Fruit & Vegetable Conference, held Jan. 7-10 at the Savannah International Trade & Convention Center.

When the first SEFVC was held in 1999, 583 attendees showed up. By this year, that number had bloomed to a record 2,249 growers, exhibitors, educators and legislators -- an increase of 5.4 percent over 2009 and the 10th consecutive year of increased attendance.

SAVANNAH, GA -- As is increasingly the case when members of the produce industry gather, food safety was top-of-mind at the 12th annual Southeastern Regional Fruit & Vegetable Conference, held Jan. 7-10 at the Savannah International Trade & Convention Center.

The conference offered two days of educational sessions designed to help growers, shippers and transporters navigate the current maze of federal food-safety regulations and get ready for even more stringent guidelines certainly on the way from Washington, DC.

The cheerful, booming voice of Bob Strube will be heard no more. Robert William Frederick Strube Sr. died Jan. 14 at age 91.

He headed Strube Celery & Vegetable Co. in Chicago, which was founded in 1913 by Fred Strube. In addition to leading many national industry advancement causes, he may be best remembered for relentless, years-long leadership that eventually built a modern produce market for Chicago.