A group of long-time growers of Mexican produce will sell their products through a new marketing entity called Eleven Rivers Growers, which will make its debut at the Produce Marketing Association's Fresh Summit convention in Orlando, FL.

It was a tailgating touchdown for Denise LaRoche of Hudson, NH, whose recipe for spicy cranberry chicken sidekick sliders with spicy cranberry aioli won bragging rights to the title Official Tailgate Recipe of the New England Patriots.

Ms. LaRoche won over the judges with her creative use of cranberries using "Ocean Spray" fresh cranberries and “Ocean Spray” whole berry cranberry sauce.

Ms. LaRoche was among three finalists who participated in Ocean Spray Cranberries Inc.'s Tailgating Recipe Contest at Gillette Stadium in Foxborough, MA.

Fisher Ranch Corp. a leading grower-packer-shipper of melons, lettuce and broccoli, has extended its contract with CHEP, a leading pallet and container pooling company.

Fisher Ranch, which is based in Blythe, CA, is now transporting "Kingfisher" and “Fisher” brand cantaloupes, honeydew melons, lettuce and broccoli from its facilities in California and Arizona to supermarkets, club stores and foodservice distributors throughout the United States, Canada and Mexico on CHEP pallets.

As part of an ongoing rebranding of the organization, Walter P. Rawl, a grower-shipper-processor located in Pelion, SC, relaunched an updated version of its web site at www.rawl.net.

A reflection of the updated "Rawl" brand and messaging, the site is a central location for both trade and consumer information. The new web site is a communication resource for news and product information, along with recipes and cooking tips.

ORLANDO, FL -- The 2010-11 Produce Marketing Association's board of directors took office Thursday, Oct. 14, during PMA's 2010 Fresh Summit International Convention & Exposition, here. Chairman of the Board Mike O'Brien, vice president of produce and floral at Schnuck Markets Inc. in St. Louis, is joined by three other officers and 29 directors.