Brooks Tropicals in Homestead, FL, announced that the company has appointed Greg Smith as its new chief executive officer.

Mr. Smith steps into the CEO position following the departure of Craig Wheeling, who retired in early

Duda Farm Fresh Foods has been named a 2010 Fruits & Veggies—More Matters Role Model by the Produce for Better Health foundation.

Each year, the foundation selects organizations that display a true commitment to the Fruits and Veggies—More Matters brand. Duda received Role Model status by incorporating a variety of marketing and communications activities that support the mission of the Fruits & Veggies – More Matters brand.

Pacific Trellis Fruit LLC, headquartered in Reedley, CA, is expanding its team with two new players.

DIRK WINKELMANN signed on March 1 as the company’s international business development director, handling grapes, stone fruit (peaches, plums, nectarines, apricots and cherries), mangos, citrus, apples and pears. He will deal primarily with Chile, Peru, Brazil, Argentina and California in addition to handling sourcing and sales in New Zealand, Australia, Morocco, Europe and various Asian countries.

Last year, California Giant Berry Farms in Watsonville, CA, introduced a new pack style for strawberries consisting of six two-pound clamshells in a container, rather than "the older configuration of four two-pounders per container," according to Cindy Jewell, marketing director.

"We are seeing a little more usage" of the new six-per-box style this year, she said, and not just from club stores. "Typically, you would expect the club stores to really buy into that," but in addition, "we are seeing some of the more mainstream retailers adding it to their mix as well."

Melissa’s/World Variety Produce Inc. in Los Angeles announced March 18 that it is recalling Serrano peppers because they have the potential to be contaminated with Salmonella, an organism which can cause serious and sometimes fatal infections in young children, frail or elderly people, and others with weakened immune systems. No illnesses have been reported to date.

The affected Serrano peppers were isolated to 300 cases from Lot No. 69073901, product of Mexico.

(Bill Armstrong is a self-employed produce broker who operates Armstrong Marketing in Salinas, CA. His column appears here every Wednesday afternoon/Thursday morning. He may be reached by phone at 888/484-0800 or at [email protected])

WEATHER

Yuma, AZ: Daytime highs will remain in the mid-70s through March 27, then rise into the low 80s. Overnight lows will be in the low to mid-50s through March 26, then rise into the upper 50s. There is no rain in the near-term forecast.