After 90 years and three generations of carrying on the family name, Wishnatzki Farms, a Plant City, FL-based grower-shipper, announced Aug 2 that it has changed its name to Wish Farms in an effort to further develop its focus on consumer branding.

During Major League Baseball playoffs in October, the Mexican Hass Avocado Importers Association will be conducting at aggressive promotional campaign tied to the playoffs and designed "to trigger new consumption occasions," according to a written statement from MHAIA furnished to The Produce News July 25.

The South African summer citrus season is well underway and is looking promising for U.S. consumers who have grown accustomed to the high-quality citrus available from that country during the summer.

Foodland Mercado IGA in San Diego, CA, had just remodeled its location in southern San Diego County and it was looking for a way to stand out.

Mann Packing, based in Salinas, CA, is partnering with Kikkoman on a cross promotion this fall as families head back into the kitchen for family meals when kids head back to school. This is the first time the two companies have partnered on a cross promotion.

NORTH MADISON, CT — With Connecticut’s fresh produce season pretty much right on time, Roberts Food Center was offering shoppers good volume of many local items in mid-July, with more expected in the days and weeks ahead.