Idaho potato industry poised for record $1 billion in farm-gate revenue for 2011-12
Idaho potato industry poised for record $1 billion in farm-gate revenue for 2011-12
The Idaho Potato Commission in Eagle, ID, will mark its 75th anniversary in January 2012. A year-long celebration throughout the 2011-12 marketing season is under way, and if the season goes as well as it appears it might, the highlight of the celebration, the theme of which is "Big," could well be a record $1 billion in farm-gate revenues for the industry. That is not only big, it is huge.