Dole campaign urges consumers to 'Go Bananas' throughout the year
Dole campaign urges consumers to 'Go Bananas' throughout the year
Dole is out to make it socially acceptable to go bananas every day.
Undeterred that close to 90 percent of U.S. households already purchase bananas regularly - one of the highest penetrations of any supermarket item - the produce giant is challenging all Americans to make bananas part of their daily routine in 2012.