The Flavor Tree Fruit Co. LLC in Hanford, CA, is expecting a “good crop” of its proprietary Sequoia cherry variety, up from last year, and “our Yosemite variety has a good crop as well, so we will see a significant increase in production there,” said Maurice Cameron, managing partner, April 11. In fact, the company is also looking at “a pretty good sized crop” overall.

Flavor Tree is a partnership between Mr. Cameron and the Warmerdam family, which owns Warmerdam Packing in Hanford.

The California Avocado Commission in Irvine, CA, is launching a series of contests and sweepstakes to encourage demand for California avocados in season.

Ready Pac Foods Inc. in collaboration with Disney Consumer Products, announced a new line of fresh, healthy and convenient foods themed to Disney's most beloved characters and films. The Disney collaboration will leverage Ready Pac's expertise in fresh foods with Disney's universal appeal.

Datepac LLC, a leading U.S. packer and shipper of Medjool dates, has invested in new controlled-environment drying rooms to ensure food safety and strict product quality of its “Bard Valley Natural Delights” brand of Medjool dates.

Double D Farms, a grower-packer-shipper of organic and conventional blueberries located southwest of Fresno, CA, is already harvesting limited quantities of conventional blues from its hoophouses. “We will see production increasing gradually as we get into May and June,” Director of Sales Gurdeep Billan told The Produce News April 18. “Our organic blueberries have a later start, and we should be harvesting late April early May this year.

Prosser, WA-based Sunset Produce LLC is a family partnership dedicated to moving top-quality onions to the marketplace.

“We’re a very large company that’s been built from the ground up,” said Brenden Kent, vice president of sales and marketing.

The company is owned by the Robert and Duane Munn families, fourth-generation farmers. “The company was formed in 1989,” Mr. Kent told The Produce News. “But the brothers have been farming since the 1970s.”