“We are promoting a new Idaho marketing partnership between High Country and L&M,” said Carrie Smith, marketing manager for L&M Cos., headquartered in Raleigh, NC. “We will have a new ‘Nature’s Delight’ Idaho label for cartons, as well as High Country’s ‘Oven King’ label. We are reintroducing High Country and L&M as an Idaho quality pack.”

TENNISON HOOFARD joined Sunview Marketing International on June 18.

Mr. Hoofard will be working in export sales, handling all varieties of table grapes that Sunview grows.

Mr. Hoofard has been in the produce industry for almost nine years and credited his family for first getting him involved. Prior to joining Sunview Marketing, he worked for Kings Crown Produce Sales, located in Terra Bella, CA, for five-and-a-half years.

Oceanside Pole tomatoes are back and better than ever, according to Aaron Quon, vegetable category director for the Oppenheimer Group.

Since the Vancouver, BC-based full-service marketer and distributor created a partnership with renowned vine-ripe tomato producer Harry Singh Jr. — innovator of the Oceanside Pole growing method — last winter, Mr. Quon has been impressed by Mr. Singh's operation as well as the response from retailers.

Giumarra Borquez, a partnership between the Giumarra Cos. and the Borquez family that grows, packs and distributes asparagus grown in Mexico to the North American market, announced that its asparagus fields in Obregon, Mexico, are now Fair Trade certified.

Discussions to merge the Produce Marketing Association and the United Fresh Produce Association have apparently been called off.

Market Fresh Produce, a distributor of a full line of vine-ripe and hothouse tomatoes, has expanded its packaged tomato line with the addition of a two-pack clamshell. This design allows Market Fresh customers to offer consumers large slicing tomatoes either hot house grown or vine ripened at a very competitive price point.