With kale rising tremendously in popularity, Salinas, CA-based Taylor Farms has added a line of kale mixes to help make the superfood a bit more consumer friendly.

The firm’s director of marketing, Christina Calcagno, said that some shoppers might be unfamiliar with the product but by blending it with more well know items, the firm is expecting that more consumers will be willing to try it.

Business is booming in south Texas, a fact that has not gone unnoticed by some of the produce industry’s leading players. Kansas City, MO-based Keith Connell Inc. is no exception.

The company recently launched Keith Connell Texas in Pharr to take advantage of the ever-increasing trade coming across the border.

Connell Texas just launched a few weeks ago, with Rio Grande Valley industry veteran Roy Salinas holding the reins.

“Out of the blue they contacted me and wanted to open up a branch here in Texas and asked if I was ready for a change,” Mr. Salinas said.

Giant Produce Inc., headquartered in Parma, ID, is capitalizing on the distinctive taste of the region's signature Spanish Sweet onions and the pizazz of caramelization with the introduction of its new value-added product, Onion Valley Caramelized Onions.

"It's relatively new," Don Brown, product development manager, told The Produce News. "We started production on Sept. 15."

Virgil E. Rasmussen, longtime president of Ballantine Produce Co. in Sanger, CA, and former board member and chairman of several table grape and tree fruit industry organizations, died peacefully at his Sanger home Sunday, Nov. 18. He was 94.

Ocean Spray Cranberries Inc., a grower-owned agricultural cooperative based in Lakeville-Middleboro, MA, released its fiscal 2012 financial results, which included the highest net sales in the company's history and strong growth in net proceeds paid to its growers.

Highlights of the 2012 fiscal year ending Aug 31 include the following:

Giumarra International Berry is preparing for the upcoming import blueberry season and expects increased volumes from the 2011-12 season.