Study finds European flower and plant industry resisting the economic crisis
Study finds European flower and plant industry resisting the economic crisis
The economic crisis is not shaking the European flower and plant markets to any essential degree, according to a study by Marianne Altman of a Luxembourg marketing research firm, released Oct. 17 by IPM Essen. The European Union continues to be the largest producer worldwide, with 40 percent of global revenue, and the most populous consumer of flowers and plants, with 500 million Europeans.
However, the study identified a need for greater market growth in Europe to allow for inflation and compensate for the falling demand in the crisis countries in southern Europe.