Kontos Fruit Co. hired ADAM PRIDMORE on June 11, 2012.

Mr. Pridmore works as a sales representative for the Birmingham, AL-based company and handles out-of-state accounts, as well as local deliveries and door trade. The company handles a full line of produce.

Tapping into the U.S. Potato Board’s current Five Distinct Potato Seasons campaign, the Colorado Potato Administrative Committee is spotlighting Centennial State spuds in several consumer-oriented promotions throughout 2013.

Starting with the January-February Nurture Me segment of the USPB yearlong consumer-direct platform, CPAC is touting the versatility of Colorado potatoes, which rank in the top three vegetable crops grown in the state.

Oppy welcomed industry veteran Joe Padilla to its Texas-based sales force.

RIDGEWOOD, NJ — "How are you guys doing today?" Lisa Suriano, program creator of Veggiecation — a nutrition and culinary education program that introduces young children between kindergarten and sixth grade to the world of vegetables — asked her class of 15 students on Thursday, Jan. 10, at Whole Foods, here.

"Good!" responded the energetic youngsters.

The Produce for Better Health Foundation has named 15 supermarket retailers as Fruits & Veggies—More Matters Role Models and Champions for 2012 in recognition of their support for the national public health campaign and for PBH.

Role Model status, which is the top level of recognition, was achieved by six retailers: Food Lion, Meijer, Roundy’s, Schnuck Markets, Spartan and SuperValu. 

Arroyo Granda, CA-based Regatta Tropicals hired GARRETT SACKS as sales manager on Oct. 25, or “just in time” for the Produce Marketing Association’s Fresh Summit Convention & Expo, as he put it.