With the transition complete, most of the row crop production will move to the coastal valleys — Oxnard, Santa Maria and Salinas — of California through the fall. Spring weather patterns continue to challenge growers with the cool moist conditions. 

Ocean Mist Farms hired Tim Wolfli as its new chief financial officer. With over two decades of experience in fresh produce, including agriculture, aquaculture and foodservice, Wolfli brings with him a well-rounded set of skills and experience to help drive the now century-old and ever-evolving company into the future.

The U.S. Department of Agriculture has imposed sanctions on three produce businesses — Trinity Vegetable Co., Efruit Fresh Produce and Rooted Connections — for failing to meet contractual obligations to the sellers of produce they purchased and failing to pay reparation awards issued under the Perishable Agricultural Commodities Act.

The following businesses and individuals are currently restricted from operating in the produce industry:

The National Watermelon Promotion Board successfully completed a media training session tailored for state and national watermelon queens. Held in Orlando, FL, on April 20, this initiative aimed to empower watermelon queens, the ambassadors of the watermelon industry, with essential skills in media engagement and communication.

Savvy floral marketers will take a deep dive into six critical shifts that will influence the floral industry over the next three to five years. 

The Canadian Produce Marketing Association kicked off its 2024 convention April 23 with an opening reception at the Terminal City Club in beautiful downtown Vancouver. Attendees had a chance to network while sampling tasty culinary delights ahead of the much-anticipated trade show.