First Adele, then U2 and now Autumncrisp brand grapes. Sun World International continues its global campaign for Autumncrisp with a three-day residency in Las Vegas later this month at the 2024 Winter Fancy Food Show.

The AutumnCrisp sampling station during the show Jan. 21-23 is the latest step in Sun World International positioning the Autumncrisp brand as the first globally branded table grape available year-round with a global consumer marketing campaign aimed at driving awareness for the giant, crispy and juicy green grape.

It is a forward-thinking start to the new year for HilverdaFlorist with the launch of a brand new tagline and corporate video. The company, which originated from a merger in 2020, has since then been refining its corporate identity. Matching the mission statement “Excel together for a flourishing future”, this new tagline sets the tone from 2024.

Giorgio Fresh Co. launched its latest line extension just in time for the big game: Everything Seasoned Stuffed Mushrooms. Giorgio Fresh Co.'s newest flavor joins the lineup of gourmet stuffed mushrooms and launches alongside its new variety pack, which incorporates the trio of Garlic Parmesan, Spinach Artichoke and Imitation Bacon with Cheese.

Don’t you just hate the middle of winter, especially when there are so many storms and days with freezing temperatures? And when those temperatures fall across the winter desert farming areas, it causes delays in harvests and shipping to retail distribution centers. That puts a strain on retail produce directors in planning their ad programs.

FirstFruits Farms, a leading provider of premium apples, celebrated the success of the second annual National Opal Apple Day held on Dec. 9.

Ten Acre Marketing, a full-service marketing agency that positions brands to advance agriculture, is celebrating its fifth anniversary this month.

As agriculture continues to innovate and seek out new opportunities, Ten Acre Marketing is uniquely positioned to support its clients’ goals, leaning on its agriculture insights to deliver strategic services, tailored to each company's varying needs.